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Marketing Management

Board » Bihar Board » Class 12th » English Medium » Commerce » Entrepreneurship (EPS) » L-18: Marketing Management

Objective Questions (MCQs)

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Question

Online Test
Multiple Choice
ID- 6569

1. Advertisement is—

  • (A) A personal communication process
  • (B) A non-personal communication process
  • (C) A written communication process
  • (D) None of these
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Multiple Choice
Verified
ID- 6570

2. In your market are included—

  • (A) All the people of your area
  • (B) People who need your products or services
  • (C) People who are capable of paying for such products and services
  • (D) All of the above
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Multiple Choice
Verified
ID- 6571

3. Prospective customers are—

  • (A) people who need products or services
  • (B) people who are capable of purchasing products or services
  • (C) people who want to purchase products or service
  • (D) all of these
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Multiple Choice
VVI
Verified
ID- 6572

4. The importance of marketing concept is for—

  • (A) society
  • (B) consumers
  • (C) producers
  • (D) all the three
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Multiple Choice
VVI
Verified
ID- 6573

5. The marketing concept is—

  • (A) production-oriented
  • (B) sales-oriented
  • (C) customer-oriented
  • (D) all of three
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Multiple Choice
VVI
Verified
ID- 6574
BSEB, 2015, 16, 18, 19

6. Marketing expenditure is a burden—

  • (A) on industry
  • (B) on businessmen
  • (C) on consumers
  • (D) all of these
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Multiple Choice
Verified
ID- 6575
BSEB, 2019

7. Personal selling is—

  • (A) verbal presentation
  • (B) written presentation
  • (C) visual presentation
  • (D) none of these
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Multiple Choice
VVI
Verified
ID- 6576
BSEB, 2011

8. The purpose of the advertisement is—

  • (A) to attract potential buyers
  • (B) to information and guide customers
  • (C) to make publicity of product
  • (D) all of these
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Multiple Choice
VVI
Verified
ID- 6577
BSEB, 2011, 18

9. Brand indicates—

  • (A) symbol
  • (B) design
  • (C) name
  • (D) all of these
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Multiple Choice
VVI
Verified
ID- 6578
BSEB, 2015, 16, 18, 19

10. The maximum wide scope is of—

  • (A) brand
  • (B) labelling
  • (C) packaging
  • (D) trade mark
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Multiple Choice
VVI
Verified
ID- 6579
BSEB, 2015, 16

11. Labeling is—

  • (A) compulsory
  • (B) necessary
  • (C) voluntary
  • (D) wastage of money
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