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Market Assessment

Board » Bihar Board » Class 12th » English Medium » Commerce » Entrepreneurship (EPS) » L-3: Market Assessment

Objective Questions (MCQs)

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Multiple Choice
ID- 6350

1. Demand forecasting is also termed as ..............

  • (A) Marketing demand
  • (B) Marketing
  • (C) Demand and supply
  • (D) None of these
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Multiple Choice
ID- 6351

2. Which of the following is not a method of demand forecasting?

  • (A) survey method
  • (B) statistical method
  • (C) leading indication method
  • (D) production method
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Multiple Choice
ID- 6352

3. Which of the following is a factor involved in demand forecasting?

  • (A) length of forecasting
  • (B) levels of forecasting
  • (C) classification of product
  • (D) all of the above
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ID- 6353

4. Which of the following factors affect market assessment?

  • (A) micro environment
  • (B) production cost
  • (C) demand
  • (D) none of the above
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ID- 6354

5. Following things are necessary for market assessment—

  • (A) supply
  • (B) demand
  • (C) nature of competition
  • (D) all of the above
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ID- 6355

6. Which element does not affect market assessment?

  • (A) demand
  • (B) micro environment
  • (C) micro intermediaries
  • (D) competitor
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Multiple Choice
ID- 6356

7. Market Demand is known as—

  • (A) Demand forecasting
  • (B) Real Demand
  • (C) Supply
  • (D) None of these
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ID- 6357

8. Demand forecasting is term as what out of the following?

  • (A) Marketing
  • (B) Marketing demand
  • (C) Demand and supply
  • (D) All of the above
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ID- 6358
BSEB, 2018

9. A short-term forecast involves a period of how many months?

  • (A) 12 months
  • (B) 24 months
  • (C) 18 months
  • (D) 36 months
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ID- 6359

10. What is included in the nature of marketing?

  • (A) product planning
  • (B) classification of product
  • (C) consumer
  • (D) customer
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ID- 6360
BSEB, 2017

11. What is included in demand forecasting?

  • (A) consumer
  • (B) product planning
  • (C) short term forecasting
  • (D) consumer forecasting
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ID- 6361

12. A company's marketing environment consists of the factors and forces outside marketing that affect marketing management's ability to develop and mention successful transactions with its target consumers.' who said this?

  • (A) Craves
  • (B) Kotler and Armstrong
  • (C) Marshall
  • (D) Thomas
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ID- 6362

13. .............. is included in the nature of marketing.

  • (A) Product Planning
  • (B) Classification of Products
  • (C) Demand Forecasting
  • (D) None of these
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ID- 6363

14. ............. is included in demand forecasting.

  • (A) short-term forecasting
  • (B) consumer forecasting
  • (C) production forecasting
  • (D) none of these
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