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Class 12th
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Commerce
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» L-11: Marketing
Objective Questions (MCQs)
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Bihar Board
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Class 12th
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English Medium
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Commerce
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Business Study
» L-11: Marketing
Objective Questions (MCQs)
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Multiple Choice
Verified
ID- 4261
1. Personal approach is established with potential consumer under—
(A) Through advertisement
(B) Through sales promotion methods
(C) Through personal selling
(D) Through none of the above
Multiple Choice
Verified
ID- 4262
2. Maximum wide scope of .............
(A) Brand
(B) Packaging
(C) Labelling
(D) Trade Mark
Multiple Choice
VVI
Verified
ID- 4263
BSEB, 2010, 11, 16, 19
3. For business marketing is—
(A) compulsory
(B) luxury
(C) necessary
(D) unnecessary
Multiple Choice
VVI
Verified
ID- 4264
4. Marketing mix does not include—
(A) Price
(B) Product
(C) Promotion
(D) Consumer protection
Multiple Choice
VVI
Verified
ID- 4265
BSEB, 2010, 11
5. Advertising is—
(A) investment
(B) unnecessary
(C) wastage of money
(D) none of these
Multiple Choice
Verified
ID- 4266
6. Advertising is often opposed by the society because it is sometimes—
(A) fraudulent
(B) misleading
(C) increasing cost
(D) all of these
Multiple Choice
Verified
ID- 4267
BSEB, 2010
7. Marketing expenditure is a burden on—
(A) industry
(B) businessmen
(C) consumer
(D) none of these
Multiple Choice
VVI
Verified
ID- 4268
BSEB, 2015, 17
8. Advertisement is deemed as—
(A) Wastage
(B) Investment
(C) Luxury
(D) None of these
Multiple Choice
VVI
Verified
ID- 4269
9. Maximum wide scope is of—
(A) brand
(B) labelling
(C) packaging
(D) trade mark
Multiple Choice
VVI
Verified
ID- 4270
BSEB, 2016
10. The birth place of marketing management is—
(A) England
(B) America
(C) France
(D) Japan
Multiple Choice
Verified
ID- 4271
11. Media of advertising is—
(A) samples
(B) premium
(C) calendar & diary etc.
(D) demonstration
Multiple Choice
VVI
Verified
ID- 4272
BSEB, 2016, 19
12. Costliest means of advertising is—
(A) advertising
(B) personal selling
(C) sales promotion
(D) public relations
Multiple Choice
Verified
ID- 4273
BSEB, 2017
13. Objectives of sales promotion are—
(A) To introduce with new product only
(B) To attract new customers only
(C) To counter competitor only
(D) All of the above
Multiple Choice
Verified
ID- 4274
14. Importance of marketing concept is for—
(A) society
(B) consumers
(C) producers
(D) all these three
Multiple Choice
Verified
ID- 4275
BSEB, 2018
15. The characteristics of a good brand are—
(A) short name
(B) memorable
(C) attractive
(D) all of these
Multiple Choice
Verified
ID- 4276
16. The factors affecting product mix are—
(A) marketing
(B) production
(C) financial
(D) all of these
Multiple Choice
VVI
Verified
ID- 4277
BSEB, 2017
17. Physical distribution does not include—
(A) Transportation
(B) Financing
(C) Warehousing
(D) Inventory control
Multiple Choice
Verified
ID- 4278
BSEB, 2017
18. Labelling is compulsory in packed consumer products—
(A) All
(B) A few
(C) None
(D) None of the above
Multiple Choice
VVI
Verified
ID- 4279
BSEB, 2017
19. Essentials of a good brand are—
(A) short name
(B) easy to remember
(C) attractive design
(D) all of the above
Multiple Choice
Verified
ID- 4280
BSEB, 2015, 16, 17
20. Which one is not the consumer product amongst following ?
(A) raw materials
(B) refrigerator
(C) old status
(D) shoes
Multiple Choice
VVI
Verified
ID- 4281
BSEB, 2015, 17
21. Marketing includes—
(A) purchase
(B) sales
(C) warehousing
(D) all of the above
Multiple Choice
VVI
Verified
ID- 4282
BSEB, 2019
22. The advantages of marketing are to—
(A) consumers
(B) businessmen
(C) manufacturers
(D) to all
Multiple Choice
VVI
Verified
ID- 4283
23. The characteristics of a good brand—
(A) short name
(B) memorable
(C) attractive
(D) all of these
Multiple Choice
VVI
Verified
ID- 4284
24. Labelling is—
(A) compulsory
(B) necessary
(C) voluntary
(D) wastage of money
Multiple Choice
VVI
Verified
ID- 4285
BSEB, 2019
25. Money spent on marketing is—
(A) wastage
(B) unnecessary expenditure
(C) burden on the customers
(D) investment
Multiple Choice
VVI
Verified
ID- 4286
BSEB, 2018
26. Goods may be purchased on the basis of—
(A) inspection
(B) pattern and sample
(C) description and brand
(D) all of the above
Multiple Choice
VVI
Verified
ID- 4287
BSEB, 2018
27. Marketing means—
(A) transfer of ownership
(B) formation of marketing policies
(C) salesmanship and sales promotion
(D) all of the above
Multiple Choice
VVI
Verified
ID- 4288
BSEB, 2018
28. Which of the following is function of packaging ?
(A) protection
(B) convenience
(C) Identification
(D) all of the above
Multiple Choice
VVI
Verified
ID- 4289
BSEB, 2018
29. Which of the following is not sales promotion tool ?
(A) samples
(B) prize in pak
(C) coupons
(D) warranty
Multiple Choice
VVI
Verified
ID- 4290
BSEB, 2017, 18
30. Which is not an element of promotion mix ?
(A) advertisement
(B) personal selling
(C) sales promotion
(D) product development
Multiple Choice
VVI
Verified
ID- 4291
BSEB, 2018
31. Marketing development—
(A) production-oriented
(B) sales-oriented
(C) customer-oriented
(D) all the three